For the love of black cats

A little cat.
A lot of love.

Inspired by Beanie. Made for everyone who knows a black cat can make a whole world feel warmer.

Explore the collections Meet Beanie

Same Love. Brighter Lives.

Beanie After Dark / The Halloween collection Black kitten on an ornate cream crescent moon, from Beanie After Dark.
Moonlight Familiar · A first look at the artwork
Black cats belong.

Every black cat deserves a place in someone’s heart.

The heart behind the brand

Two sides of Beanie

Love, in every season.

Everyday affection. A little October magic. Always Beanie.

01 / The everyday collection

Same Love.
Brighter Lives.

Beanie Awareness

Beanie Awareness

Our original line. A small way to wear a very big love.
02 / The Halloween collectionPlayful black kitten peeking over an orange jack-o-lantern.A little mischief looks good on you.

Beanie After Dark

Witch hats, moonlight, and pumpkin-orange personality.

Fresh from Beanie

A little love to take home.

The little cat behind it all

It started with Beanie.

Beanie, the black cat who inspired Beanie Awareness, standing on a wooden chair.

Some of the best things in life arrive on little paws.

Beanie is our kitten, and the reason this little brand exists. We wanted to turn our love for her into something we could share with other cat people.

The designs are playful. The feeling behind them is simple: every black cat deserves to be seen, understood, and loved. In October, and every month after.

Read Beanie’s story