One little cat. A very big place in our hearts.
Beanie Awareness began with our kitten, Beanie. Her black coat and little mitten paws became the inspiration for a collection with a simple message: black cats deserve love, every day of the year.
A familiar kind of love
If you have ever rearranged your day around a cat, you already understand. The quiet company. The small routines. The way a little animal becomes part of what makes a place feel like home.
That is the feeling we want to share through Beanie Awareness. A tee, a hoodie, or a tote can be a small way of saying: these cats matter to me.
More than a Halloween silhouette
We love the playful side of spooky season. We also want the affection to last when October ends. Behind every black coat is an individual cat worth getting to know.
Same Love. Brighter Lives.